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Rockstar Games is staffing up its creator platform division with an eye toward UGC creators
July 30, 2025
Grand Theft Auto’s creator platform continues to evolve, with the company making key hires ahead of the release of “Grand Theft Auto 6.”
The coalition of the willing (and unable): publishers rally to wall off AI’s free ride
July 30, 2025
That coalition is taking shape in the form of a technical framework designed to let publishers control who can access their content, and under what terms.
Creators are standing up IRL events to soak up more of brands’ marketing dollars
July 29, 2025
For brands, the ability to measure performance is a key motivator to lean into creators’ IRL events. Across the board, brands are more closely scrutinizing the performance of their creator marketing spend, pushing to experiment with channels that have more easily measurable performance metrics in the form of conversions or foot traffic.