for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
These days, you need to at least act like you’re up on digital in the media world. Even President Obama is dropping Reddit slang.
Don’t panic if you’re a bit behind. The most important thing, always, is to be able to fake it. Digiday editors came up with some key questions that will determine how high (or low) your digital culture acumen is. Take the quiz and then tweet your score. If you got less than 50 percent correct (eight out of 16), then maybe take some time studying BuzzFeed, Gawker, Know Your Meme and Viral Viral Video. Good luck.
Image via Shutterstock
More in Media
Vibes over metrics: Why more creators are holding IRL events to own their audience
IRL events are becoming increasingly important pillars of a content creator’s growth strategy; here’s why.
How The Financial Times is betting on personality-led vodcasts as its next subscription lever
By pairing star journalists with a subject‑specific standalone YouTube channel, the publisher hopes to deepen parasocial relationships off‑platform and cultivate future subscribers.
From page views to propensity: How the Daily Mail is retooling for a zero-click world
The pressure of zero-click underpins a wider product overhaul: games upgraded from sideshow to front door, new hubs like Crime Desk designed to keep niche communities coming back, an AI-powered dynamic paywall tuned to user behavior; a bigger bet on personalization and the app as a primary destination.