SHAPING WHAT’S NEXT IN MEDIA

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Interview with Reggie Bradford, Founder and CEO, Vitrue

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Bloomberg launched a centralized video hub to improve discovery, boost engagement and keep audiences (and subscribers) on its own platform.

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What started with a limited group of publishers and Copilot as the first customer is now evolving into a more scalable model, with Microsoft testing how pricing, access and compensation might work as usage grows.