The end of the year means looking back and looking ahead. We’ve searched high and wide to come up with what we think is in and what’s heading out in 2016. Let us know what you think we missed — and what we got wrong.
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Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack
May 13, 2026
Mail Metro Media wants to drive 300% PMP growth over the next three years as part of plans to turn a high-volume digital direct business into an outcomes shop.
MrBeast’s creator platform signals a more programmatic creator economy
May 13, 2026
MrBeast’s first-ever Upfront revealed Beast Industries’ forthcoming creator platform, an infrastructure play that will elevate the company’s offerings.
The case for and against agentic media buying
May 11, 2026
Agentic media buying promises a reinvention of the programmatic ecosystem, but experts are divided on whether it could help – or hinder – accountability.