The Digiday guide to what’s in & out in 2016

The end of the year means looking back and looking ahead. We’ve searched high and wide to come up with what we think is in and what’s heading out in 2016. Let us know what you think we missed — and what we got wrong.

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Retailers are rushing to build AI apps. It’s unclear if shoppers will use them

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Why news publishers are getting into the sports business coverage

Yahoo and Dow Jones are betting on the booming sports business beat, launching new verticals to capture high-value audiences and advertisers.

From ad tech tax to AI data brokers: the new middlemen keep 100%, publishers say

For some publishers, third-party content scraping lands as an even bigger affront than the ad tech tax they’ve spent years navigating – not a share of the pie, but the pie itself.