The end of the year means looking back and looking ahead. We’ve searched high and wide to come up with what we think is in and what’s heading out in 2016. Let us know what you think we missed — and what we got wrong.
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Media Briefing: BuzzFeed’s $120M sale marks another step in the repricing of digital media scale
May 14, 2026
Byron Allen’s $120 million BuzzFeed deals marks another turning point in the collapse of the platform-era media business model.
Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack
May 13, 2026
Mail Metro Media wants to drive 300% PMP growth over the next three years as part of plans to turn a high-volume digital direct business into an outcomes shop.
MrBeast’s creator platform signals a more programmatic creator economy
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MrBeast’s first-ever Upfront revealed Beast Industries’ forthcoming creator platform, an infrastructure play that will elevate the company’s offerings.