Which brands are the most digitally savvy? Who better to ask than the top agency executives set to speak at the Digiday Agency Summit on October 23-25 in Palm Beach, Fla.
“Nike. They embraced how digital can create entirely new business models for them while simultaneously enhancing their offline business.”—Kenny Tomlin, CEO, Rockfish
“Nike. They’ve lowered their traditional ad spend by 40 percent over the last few years while at the same time spending more on marketing. Innovation is in their DNA. They not only make remarkable and inspirational content but also put a huge emphasis on digital product and customer experience. They won SXSW 2012 with the launch of Fuelband. They understand the power of productized marketing and continue to set the bar high for the industry.”—Winston Binch, chief digital officer, Deutsch LA
“Facebook. I don’t think they’ve done anything too jaw dropping from a marketing perspective, but I don’t think any other brand has changed the face of online advertising and marketing the way Facebook has. Brands are always at the edge of their seats to see what Facebook will do next.” —John Noe, CEO, Rokkan
“I am a big fan of Amazon. They are doing some amazing things with their website, data warehouses and their distribution facilities. They are digital through and through, and it is a brand that totally gets what it means to use digital to create efficiencies.” —Darren Herman, chief digital media officer, The Media Kitchen
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How brands like Pepsi and American Eagle are investing in original sound marketing on TikTok
Pepsi announced a partnership with singer and actress Chlöe Bailey on Tuesday to release a new version of the song “Footloose,” encouraging TikTok users to join a dance challenge using the sound.
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Evil Geniuses is using its DEI-friendly profile to win business from brand partners like Bud Light, HP and others
Evil Geniuses’ DEI-focused branding allows it to serve as a more palatable alternative to esports organizations embroiled in controversy.
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Square wants to reach Hispanic consumers with new Spanish-language marketing push
As Hispanic entrepreneurs and consumers become an increasingly influential part of the U.S. economy, Square — the San Francisco-based fintech company — hopes its new Spanish-language marketing efforts will resonate with small business owners and the communities they serve.
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SponsoredHow marketers are tailoring data-driven creative to engage audiences on CTV
Gabriela Maestre, vice president of creative solutions, Tremor International As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Advances in […]
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Fireball taps into streaming, Instagram to reach Gen Z of drinking age
To drive reach and awareness with Gen Z, spirits brand Fireball last month increased its digital video output on Instagram and streaming sites like ESPN, Peacock and Hulu with 15-20 second ads. It is the cinnamon whiskey’s first creative campaign to market to Gen Z, as many are now of legal drinking age. (The demographic […]
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Why regulators are still at odds over ad tech data privacy standards
The problem with attempts to bring order to online advertising’s data industrial complex is how loosely written the rules are.
