for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Even in digital where talent is scarce and competition for it is fierce, those at the top of the agency game often earn significantly more than those on the rungs below them. WPP’s chief digital officer Mark Read, for example, earned over $2 million in 2011 according to company filings.
With that in mind, Digiday decided to examine exactly what that kind of money could buy at the agency level if it wasn’t being spent on holding company execs. Based on our reporting and research by The Creative Group, this is the digital talent we estimate $2 million a year could pay for.
–
5 chief digital officers
At major traditional agencies, chief digital officers can earn upwards of $350,000. You could hire five of them for $2 million a year.
–
12 interactive creative directors
In digital, creative directors pull in around $160,000 on average. At that rate, $2 million a year would pay for 12 of them.
–
18 digital strategists
Digital strategists command around $110,000, so $2 million a year would buy 18.
–
50 junior media buyers
Entry-level digital media buying positions start at around $40,000 at major media agencies. At that rate, $2 million a year would pay for 50 of them.
–
30 social media specialists
$2 million a year would afford 30 social media specialists at around $65,000 each.
–
20 UX designers
Mid-level user experience people earn salaries upwards of $100,000. Based on that figure, $2 million would pay 22 for 12 months.
–
22 SEO/SEM specialists
Search specialists earn, on average, around $90,000 a year. $2 million would employ 22 of them.
Image via Shutterstock
More in Marketing
Aldi hires Instacart to power its U.S. website instead of developing it in-house
Aldi U.S. launched a new website and app powered by Instacart’s white-label e-commerce and fulfillment platform, Storefront Pro.
What OpenAI’s TBPN deal reveals about branded entertainment’s limits
Brands are building in-house entertainment studios on the promise that great content earns the audiences advertising can’t buy.
Digiday+ Research: Retailers take a more complex approach to loyalty
Loyalty programs have changed over the last year: The number of retailers who offer them has increased, and the programs are now more complex.