Flying the friendly skies: Twitter erupts over X-rated @USAirways tweet

US Airways tweeted out an extremely explicit photo today featuring a lady with a toy airplane sticking out of a certain place where planes have no business being stuck.

The airline has since deleted the graphic image and apologized — it was apparently the result of a copy and paste error — although you can find plenty of (extremely NSFW) screenshots of course, because the Internet never forgets.

And for once, people aren’t mad about a brand social media slip-up. Just look at some of the responses to the airline’s apology:

Screen Shot 2014-04-14 at 3.45.59 PM

US Airways is currently a top trending topic on Twitter. According to data from Sysomos, as of 4 pm there have been 36,801 mentions of the airline, compared to its usual average of about 1,000 mentions a day.

Screen Shot 2014-04-14 at 4.18.21 PM

Beyond simply replying to the apology tweet, the denizens of Twitter had a field day making jokes at the airline’s expense. Here are some of our favorite tweets today:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

More in Marketing

Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated

The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.

How DUDE Wipes turned to unconventional sponsorships after sports inventory prices surged

As sports sponsorship costs rise, brands like DUDE Wipes are turning to emerging leagues and unconventional placements.

Agency AI pitches are starting to face harder questions

As agencies race to sell proprietary AI the future of marketing, 3C Ventures argues advertisers need more proof.