Tweeting Bad: The AMA Edition

Cheesy TLC joke? Check. Retweet request? Check. Product placement? Check.

Awards shows always give brands an excuse to chime in, and of course the American Music Awards yesterday was no exception. Check out these five brands that just couldn’t help themselves.

Denny’s

Screen Shot 2013-11-25 at 10.44.25 AM

Sitting on a couch at home, watching celebs accept awards is definitely draining and calorie burning, so thanks for this midnight munchie recommendation, Denny’s.

Kohl’s

Screen Shot 2013-11-25 at 10.46.57 AM

Oh god. Sorry TLC.

 

Applebee’s

Screen Shot 2013-11-25 at 11.21.52 AM

Nothing says “One Direction” more than spinach artichoke dip and congealed chicken wings. (That one direction is reverse peristalsis, right?)

Trident

Screen Shot 2013-11-25 at 10.51.35 AM

Tweeting bad 101: Shameless RT request with generic statement about music followed by a trending hashtag? This is a hat trick of horribleness, Trident!

 

Beats by Dre

Screen Shot 2013-11-25 at 11.03.53 AM

This is actually a legitimate Miley question. But the stock product image redone for AMAs? Meh.

https://digiday.com/?p=56967

More in Marketing

Ad Tech Briefing: Start-ups are now table stakes for the future of ad tech

Scaled ad tech companies need to maintain relationships with startups, when the sector is experiencing ongoing disruption due to AI.

Inside Kristi Argyilan’s RMN playbook: Lessons from the ‘godmother’ of retail media

Uber’s global head of advertising Kristi Argyilan says the future of retail media hinges on real-time relevance, brand differentiation, and breaking free from a one-size-fits-all playbook.

Digiday+ Research: More than half of marketers invest in TV and streaming, with an eye on impressions and branding

The majority of marketers are directing ad spend toward TV, with a focus on ads that drive impressions and branding.