SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

Tweeting Bad: The AMA Edition

Cheesy TLC joke? Check. Retweet request? Check. Product placement? Check.

Awards shows always give brands an excuse to chime in, and of course the American Music Awards yesterday was no exception. Check out these five brands that just couldn’t help themselves.

Denny’s

Screen Shot 2013-11-25 at 10.44.25 AM

Sitting on a couch at home, watching celebs accept awards is definitely draining and calorie burning, so thanks for this midnight munchie recommendation, Denny’s.

Kohl’s

Screen Shot 2013-11-25 at 10.46.57 AM

Oh god. Sorry TLC.

 

Applebee’s

Screen Shot 2013-11-25 at 11.21.52 AM

Nothing says “One Direction” more than spinach artichoke dip and congealed chicken wings. (That one direction is reverse peristalsis, right?)

Trident

Screen Shot 2013-11-25 at 10.51.35 AM

Tweeting bad 101: Shameless RT request with generic statement about music followed by a trending hashtag? This is a hat trick of horribleness, Trident!

 

Beats by Dre

Screen Shot 2013-11-25 at 11.03.53 AM

This is actually a legitimate Miley question. But the stock product image redone for AMAs? Meh.

More in Marketing

What Amazon’s proposed big-box store could mean for Walmart

Public documents published by the Village of Orland Park described a 225,000-square-foot Amazon store that would sell a range of products.

Future of Marketing Briefing: AI companies are staffing up for a reputation fight

AI has an image problem, which explains why the industry is suddenly investing so much energy in who gets to tell its story.

Albertsons is putting digital screens for ads in more than a third of its stores

The retail giant has seen enough success in its digital screen network to begin a rollout in 800 of its 2,200-plus stores in 2026.