The Tearsheet term sheet: the definitive guide to fintech jargon

This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →

Financial technology is so riddled with jargon it’s no wonder companies can’t explain what they do or how they’re actually solving the problem they’re trying to solve. And potential customers and buyers of the products and services this industry is building end up feeling a little excluded from this world – kind of like the old finance industry they’re working so hard to make more accessible to the masses.

So, we’ve started this Tearsheet term sheet in an attempt to break up the fintech echo chamber. Let us know more ideas by tweeting at us @Tearsheetco.

Read the full story on tearsheet.co

More in Marketing

Your favorite beauty brands are now also entertainment brands

Many of today’s beauty brands are asking if entertainment and advertising can be one and the same. 

Data specialist Ideally wants research to be used at the start of the creative process

Ideally is looking to reinvent research when serving the creative side of the industry by integrating consumer insights earlier in the creative process.

By the numbers: How marketers are building the infrastructure for AI search

Marketers are carving out budgets for AI search, but research suggests execution, measurement and content strategies are still catching up.