Secure your place at the Digiday Publishing Summit in Vail, March 23-25
This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →
Financial technology is so riddled with jargon it’s no wonder companies can’t explain what they do or how they’re actually solving the problem they’re trying to solve. And potential customers and buyers of the products and services this industry is building end up feeling a little excluded from this world – kind of like the old finance industry they’re working so hard to make more accessible to the masses.
So, we’ve started this Tearsheet term sheet in an attempt to break up the fintech echo chamber. Let us know more ideas by tweeting at us @Tearsheetco.
Read the full story on tearsheet.co
More in Marketing
‘The conversation has shifted’: The CFO moved upstream. Now agencies have to as well
One interesting side effect of marketing coming under greater scrutiny in the boardroom: CFOs are working more closely with agencies than ever before.
Why one brand reimbursed $10,000 to customers who paid its ‘Trump Tariff Surcharge’ last year
Sexual wellness company Dame is one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.
WTF is Meta’s Manus tool?
Meta added a new agentic AI tool to its Ads Manager in February. Buyers have been cautiously probing its potential use cases.