Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →
Financial technology is so riddled with jargon it’s no wonder companies can’t explain what they do or how they’re actually solving the problem they’re trying to solve. And potential customers and buyers of the products and services this industry is building end up feeling a little excluded from this world – kind of like the old finance industry they’re working so hard to make more accessible to the masses.
So, we’ve started this Tearsheet term sheet in an attempt to break up the fintech echo chamber. Let us know more ideas by tweeting at us @Tearsheetco.
Read the full story on tearsheet.co
More in Marketing
In Graphic Detail: What Apple’s identity block means for the ad money
How Apple’s identity block hits publishers’ wallets, and why Apple can afford it.
Anthropic’s ad bill is soaring, according to IPO filing
Anthropic’s IPO filing shows an ad-free AI company with a fast-growing ad bill.
Salesforce’s $5.7 billion Braze deal puts marketers at an ecosystem crossroads
The deal promises faster, more connected marketing, while raising questions about vendor lock-in and how brands stand out as AI automates campaign execution.