This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →
Financial technology is so riddled with jargon it’s no wonder companies can’t explain what they do or how they’re actually solving the problem they’re trying to solve. And potential customers and buyers of the products and services this industry is building end up feeling a little excluded from this world – kind of like the old finance industry they’re working so hard to make more accessible to the masses.
So, we’ve started this Tearsheet term sheet in an attempt to break up the fintech echo chamber. Let us know more ideas by tweeting at us @Tearsheetco.
Read the full story on tearsheet.co
More in Marketing
Michaels claims Google-powered AI assistant doubles conversion rate of traditional search
Michaels shared early results of its new Google Gemini-powered AI assistant.
Mythbusters: AI visibility’s biggest misconceptions
AI visibility is evolving quickly, but many of the industry’s biggest assumptions don’t hold up. Experts debunk the biggest myths.
How AI costs are quietly reshaping principal media deals
AI doesn’t have a price. Principal media is absorbing it anyway.