AI Marketing Strategies | NYC

Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more

SECURE SEAT

The Tearsheet term sheet: the definitive guide to fintech jargon

This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →

Financial technology is so riddled with jargon it’s no wonder companies can’t explain what they do or how they’re actually solving the problem they’re trying to solve. And potential customers and buyers of the products and services this industry is building end up feeling a little excluded from this world – kind of like the old finance industry they’re working so hard to make more accessible to the masses.

So, we’ve started this Tearsheet term sheet in an attempt to break up the fintech echo chamber. Let us know more ideas by tweeting at us @Tearsheetco.

Read the full story on tearsheet.co

More in Marketing

Inside the brand and agency scramble for first-party data in the AI era

Brands are moving faster to own first-party data as AI and privacy changes alter the digital advertising landscape.

Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media

The next retail media war is between Walmart Connect’s Sparky and Amazon’s Rufus, driven by agentic AI and first-party data.

What does media spend look like for 2026? It could be worse — and it might be

Forecasts for 2026 media spend range from 6.6% on the lower end to over 10% but the primary beneficiaries will be commerce, social and search.