Only eight seats remain

for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.

SECURE YOUR SEAT

‘Survival of the fittest’: How ageism issues affect the finance industry

When a former marketing executive at a top Canadian bank was laid off last year, she looked around the room at those also departing and found something interesting. “I noticed that we were all in the same age cohort,” said the 54-year-old. “It was quite interesting when they were doing cuts to see who was getting cut.”

Having enough experience has long been the one of the biggest obstacles new graduates face when starting careers in banking and finance. But having too much experience is also a problem older workers face in an industry that prizes youthful energy. The move to digital has played a large part. It’s moved beyond the startup world and into the large, ivory-tower institutions — a movement that’s causing considerable strain for older workers.

Read the full story on tearsheet.co

More in Marketing

Puma’s AI head says the brand is still giving ‘the keys to the consumer’ as it invests in digital concierge

Puma , this month, debuted a new AI-powered “digital human” concierge named “Dylan” in its Las Vegas flagship.

The Rundown: Q1 dealmaking cools across ad tech and martech as AI remains the hottest ticket

LUMA Partners’ Q1 report notes the drag that macroeconomic uncertainty has had on dealmaking.

‘Everything is coming down’: ChatGPT ads are getting cheaper

While the pilot CPM started out at $60, advertisers are now seeing that price drop to as low as $25, just nine weeks into the test.