Limited spots remain:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

‘Survival of the fittest’: How ageism issues affect the finance industry

When a former marketing executive at a top Canadian bank was laid off last year, she looked around the room at those also departing and found something interesting. “I noticed that we were all in the same age cohort,” said the 54-year-old. “It was quite interesting when they were doing cuts to see who was getting cut.”

Having enough experience has long been the one of the biggest obstacles new graduates face when starting careers in banking and finance. But having too much experience is also a problem older workers face in an industry that prizes youthful energy. The move to digital has played a large part. It’s moved beyond the startup world and into the large, ivory-tower institutions — a movement that’s causing considerable strain for older workers.

Read the full story on tearsheet.co

More in Marketing

Digiday+ Research 2026 Creator Marketing Index: A brand guide to social media campaigns

As creator marketing becomes a fixture in many brands’ marketing strategies, creators’ roles are shifting and expanding.

Good ads have a new name, ‘entertainment-first’ and SharkNinja is using it for its holiday campaign

Making ads people want to watch is now a strategy. SharkNinja’s celebrity filled holiday spot shows why.

Here are the questions on advertisers’ minds after the DoorDash-Instacart deal

DoorDash and Instacart are joining forces. Now advertisers want to know what happens to costs, data and measurement.