‘Survival of the fittest’: How ageism issues affect the finance industry

When a former marketing executive at a top Canadian bank was laid off last year, she looked around the room at those also departing and found something interesting. “I noticed that we were all in the same age cohort,” said the 54-year-old. “It was quite interesting when they were doing cuts to see who was getting cut.”

Having enough experience has long been the one of the biggest obstacles new graduates face when starting careers in banking and finance. But having too much experience is also a problem older workers face in an industry that prizes youthful energy. The move to digital has played a large part. It’s moved beyond the startup world and into the large, ivory-tower institutions — a movement that’s causing considerable strain for older workers.

Read the full story on tearsheet.co

More in Marketing

Lifestyle brand Stanley 1913 uses AI behind the scenes — but execs claim it won’t touch ad creative

Not every brand is racing to let AI anywhere near its ads. Stanley draws the line there on purpose.

TikTok’s Kat Marquez unpacks NBA and WNBA creator deal

TikTok’s latest move to secure its share of the leagues’ growing audiences sees it play gatekeeper between creators and rights holders.

As athletes embrace owned media properties, they’re pushing for more involved brand deals

The NBA player’s union is pushing for stars to have a bigger say in brand deals. It highlights a larger shift in sports and creator marketing.