‘Survival of the fittest’: How ageism issues affect the finance industry

When a former marketing executive at a top Canadian bank was laid off last year, she looked around the room at those also departing and found something interesting. “I noticed that we were all in the same age cohort,” said the 54-year-old. “It was quite interesting when they were doing cuts to see who was getting cut.”

Having enough experience has long been the one of the biggest obstacles new graduates face when starting careers in banking and finance. But having too much experience is also a problem older workers face in an industry that prizes youthful energy. The move to digital has played a large part. It’s moved beyond the startup world and into the large, ivory-tower institutions — a movement that’s causing considerable strain for older workers.

Read the full story on tearsheet.co

More in Marketing

Marketers shift growing shares of search spending to GEO

Generative AI is pushing brands to shift SEO budgets toward visibility in AI-generated answers over clicks.

Philadelphia Cream Cheese pulls dollars from search – people aren’t Googling ‘cream cheese’

Philadelphia Cream Cheese has stopped paying for search ads, at least to prospective shoppers on Google. Over the past year, the Kraft Heinz-owned CPG brand has phased out its traditional search ad spend, opting to put those dollars instead into retail media and broader channels, according to Maddy Zingle, vp of marketing for Philadelphia Cream […]

TikTok courts CMOs with first-ever Collective, as it targets bigger budgets

In its first CMO-focused event in the U.K. TikTok showcased how easy it is for brands to create content. The event is only part of the platform’s sharper 2026 commercial strategy: targeting larger, long-term ad budgets, courting independent agencies, and positioning itself as a serious competitor to Meta in 2026.