Samsung is adding more ads to its smart TV menu bar
While it’s not unusual for ads to appear on a television, Samsung is kicking the concept up a notch — and igniting some ire in the process.
The South Korean electronics maker is reportedly adding more ads to its smart TV menu bar in an effort to make up the losses from sagging TV sales — and in the process threatening to alienate the people who actually do buy their sets. The program, currently being tested in the U.S., is expected to roll out soon across Europe.
The Wall Street Journal reports that Samsung is trying to sell the interactive ad units to ad agencies promoting the placements as a way “to deliver relevant brands and content to consumers.” The ads appear next to apps, like Netflix or Hulu, and are interactive when clicked on. For example, Walt Disney Co. bought one last year and made an quiz matching people to a character from their movie “The Good Dinosaur.”
Older Samsung smart TV users aren’t safe either since it’s developing a software update that will retroactively install the technology.
Some people — notably and unsurprisingly Reddit users — aren’t happy with the news and are threatening to trade in their Samsung TVs for rivals. “If they are going to start that shit, well I have a Chromecast that will be more than happy to not give me ads,” one user said.
Another person noted: “They’re trying to make it where a person can’t escape ads.” Perhaps the rise of the television adblocker might not be too distant in the future.
-
Gaming industry execs chime in on changing consumer habits and the the rise of AI in Q1 2023
The gaming industry's ascendance was checked in the first quarter of 2023, as brands and consumers decreased their spending in the sector in anticipation of a mounting recession.
-
Brand, agency execs speak out on Google’s latest cookie-killing plan and cookieless identifier challenges
During the Digiday Programmatic Marketing Summit, brand and agency executives weighed in on the present and future of the third-party cookie and cookieless identifiers.
-
Inside NHL’s content strategy ahead of the Stanley Cup Finals
The NHL is offering live and on demand content on YouTube and across social media platforms such as TikTok, Instagram and Twitter.
-
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
-
‘We need an ad exchange for identity’: Overheard at the Digiday Programmatic Marketing Summit
Brand and agency executives discussed the state of cookieless identifiers, ad tech firms attempting to become one-stop shops and the extent to which ads should and shouldn’t be personalized.
-
Five years in, the GDPR has had a double-edged impact on the ad market
When it launched in 2018 the GDPR was hailed as a privacy superhero of sorts. It set the rules for how companies handle personal data, making sure they couldn’t just grab it without someone’s permission.
