More in Marketing
OpenAI opens up ChatGPT ads manager to the U.S. while promising third-party measurement, CPA bidding
May 5, 2026
To bring in smaller advertisers, Open has also dropped its $50,000 minimum spend requirement.
Some micro influencers find promising security in brand ownership over sponsorships
May 5, 2026
Brand partnerships are undergoing a structuring overhaul. Here’s why some influencers are trading short-term cash for equity stakes.
TikTok recreates its ads for billboards through Vistar partnership
May 4, 2026
Partnering with Vistar Media, TikTok is rebuilding — not repurposing — ad creative for OOH, with tight control over branding and execution.
