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How the Chicago Bulls retooled their sponsorship business to meet CMO data demands
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As sports sponsorship spending rises, CMOs are looking for hard evidence to justify their deals. Teams and franchise owners are responding, but there’s competition.
OpenAI ads boss David Dugan on third-party measurement: ‘it’s a natural step’
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Since OpenAI refuses to share chat data, as it goes against its principles, external proof may be the only way to win advertiser trust.
Cannes Briefing: The Cannes confessional
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Cannes is soft win. Attendees showed up and so did everyone else and the showing up is the whole transaction.
