Life on an Agency Trading Desk

Inspired by the media buyer and media seller slides we’ve seen this week, Digiday tried its hand at characterizing the life of an agency trading desk worker. Feel free to submit ideas of your own to the address below.

More in Marketing

What brands are paying to advertise around the World Cup

Sponsorships start at around $15 million and go up to $85 million, with some experts calling $25 million the unofficial barrier of entry to appear on Fox.

Why Dove is betting on hundreds of creators for the World Cup

Dove Men is using hundreds of creators for the World Cup while balancing scale, brand safety and AI concerns.

OpenAI’s ChatGPT ads get its first conversion API partner in LiveRamp

The partnership enables advertisers to connect chatbot ads to real-world purchases for the first time via conversion data.