Inspired by the media buyer and media seller slides we’ve seen this week, Digiday tried its hand at characterizing the life of an agency trading desk worker. Feel free to submit ideas of your own to the address below.
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Walmart Connect pitches brands directly as it pushes lift studies ahead of holiday ad deals
October 22, 2026
Walmart Connect is using lift studies to prove ad performance directly to brands ahead of the holidays, signaling a tighter race with Amazon.
Target’s holiday push stresses affordability, exclusives and an AI assistant
October 22, 2026
Target is also rolling out an AI-powered assistant called Ask Target on Target.com and the Target app.
Indie agencies want The Trade Desk and Amazon DSP to acknowledge their buying power with negotiating leverage
October 21, 2026
Indie agencies say DSP giants block direct seats and fee relief despite spend commitments.