Less than five seats remain

for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.

SECURE YOUR SEAT

Life on an Agency Trading Desk

Inspired by the media buyer and media seller slides we’ve seen this week, Digiday tried its hand at characterizing the life of an agency trading desk worker. Feel free to submit ideas of your own to the address below.

More in Marketing

TikTok recreates its ads for billboards through Vistar partnership

Partnering with Vistar Media, TikTok is rebuilding — not repurposing — ad creative for OOH, with tight control over branding and execution.

OpenAI starts laying foundations for ChatGPT ads in EU

Updates to the company’s conversion pixel signals a consent-first approach to ads in Europe, shaped by stricter EU privacy rules.

Baller League’s creator strategy: reach is not the same as fandom

Baller League’s growth strategy: build fandom first, sell franchises second.