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‘Worried about getting caught out’: Sir Martin Sorrell on why CMOs are not ready to pay for outcome-based agencies
January 13, 2026
A steady economy is emerging as the quiet counterweight to AI’s much-hyped reinvention of the agency holdco model.
‘More focused on advertising than ever before’: Nearly all of X’s top 100 advertisers returned, ads boss claims
January 13, 2026
Claim comes as X is embroiled in latest scandal that involves it’s AI chatbot Grok creating sexualized images of women and minors.
CES 2026: Agentic AI hype vs. media buyers’ pragmatism
January 13, 2026
CES 2026 was all about agentic AI, but Digiday’s Seb Joseph shares why media buyers are approaching the hype around autonomous media buying with pragmatism over urgency.
