More in Marketing
Fenty Beauty launches WhatsApp AI advisor as messaging becomes beauty’s next commerce channel
April 2, 2026
The experience allows users to chat directly with the brand in Whatsapp to get product recommendations, tutorials and reviews.
‘Predictability has become a luxury’: As the Iran war drags on, ad markets are starting to sweat
April 1, 2026
Whatever hope remained that this would be a short war is fading. And with it, the assumption that the economic damage would be too.
Walmart-Vizio’s CTV measurement faces incrementality hurdle
April 1, 2026
Walmart’s Vizio deal promises closed-loop CTV measurement, but brands are waiting for data clean rooms and proof of incrementality.
