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Coca-Cola’s AI-powered José Mourinho campaign could signal a shift in celebrity partnerships
June 5, 2026
Instead of featuring José Mourinho, the incoming manager of the Real Madrid soccer team, the series will be hosted by Mourinho’s AI clone.
Nest New York brings its fragrance-layering strategy to the U.K.
June 5, 2026
The fragrance brand is expanding its U.K. presence through e-tailer Cult Beauty, department stores Harrods and Selfridges, and specialty retailer John Bell & Croyden.
Future of Marketing Briefing: How agencies are betting on entertainment to survive
June 5, 2026
Some agencies are done making ads. Now they want to make hits.
