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Cannes Briefing: The Cannes confessional
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Cannes is soft win. Attendees showed up and so did everyone else and the showing up is the whole transaction.
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While interest in AI-enabled media and creative effectiveness measurement is rising, 49% of senior marketers say they can’t back up their ad creative with hard data.
Nike versus Adidas: Who’s winning the World Cup’s brand head to head?
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Both Adidas and Nike are gunning to dominate the World Cup. We examine campaign performance data to see who’s out in front.
