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Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual
August 5, 2026
Shoppers continue to grapple with higher prices and affordability, while brands face rising operating costs and increased pressure to prove their marketing dollars are delivering measurable returns.
Inside the indie agencies founded by Omnicom and IPG’s former staffers
August 5, 2026
Thousands of media practitioners and creatives have left Omnicom since its merger with IPG. Some have already founded their own agencies.
Who owns the creative brief? Brands and creators are renegotiating the relationship
August 3, 2026
Brands are moving creators beyond sponsored posts and into the creative process, reshaping who influences marketing decisions.
