More in Marketing
Marketers remain cautious about investing in Snapchat amid TikTok uncertainty
February 5, 2025
Snapchat is vying for ad dollars dedicated to creators, touting monetization tools and its Gen Z audience — but three agency execs say they are not seeing dollars move over just yet.
Bold Call: As Musk’s political clout rises, Twitter’s brand exodus could become a X’s brand influx
February 5, 2025
Some of those advertisers have been quietly considering a return for a while.
Inside the debut Super Bowl strategies of Häagen-Dazs, Duracell and MSC Cruises
February 5, 2025
Häagen-Dazs, Duracell and MSC Cruises are each making their Super Bowl debut, with different business aims and media strategies. Bottom line: they believe there’s value in $7 milion for 30 seconds.