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OpenAI is building on its single ad format to include some new iterations that give advertisers more optionality over their appearances.
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First comes innovation, then comes transparency. At least that seems to be Google’s approach as the tech behemoth enters its agentic era. At Google Marketing Live (GML) yesterday, Google announced a new souped up suite of agentic ad tools backed by its LLM, Gemini. Google plans to roll out more ads in AI Mode in […]
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Deciding how AI is used, vetting tools, shaping best practices and how staff are incentivized to use AI tools are still up for debate internally at agencies.
