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More in Marketing
Ace Hardware adds weather-triggered programmatic ads to retail media strategy
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This story was originally published on sister site, Modern Retail. Almost one year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of an upfront event last week. The new features include incrementality measurement functions for off-site media; social amplification and influencer marketing […]
How every major platform pays creators
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Every platform monetizes creators differently, with varying requirements and audience thresholds, and a propensity for change.
Brands bring the U.S. Open to fans with tennis-themed pop-ups around New York City
September 1, 2026
Marketers are pulling out all the stops to tie their brands to the U.S. Open, including hosting public pop-ups in other parts of New York City.
