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‘Predictability has become a luxury’: As the Iran war drags on, ad markets are starting to sweat
April 1, 2026
Whatever hope remained that this would be a short war is fading. And with it, the assumption that the economic damage would be too.
Walmart-Vizio’s CTV measurement faces incrementality hurdle
April 1, 2026
Walmart’s Vizio deal promises closed-loop CTV measurement, but brands are waiting for data clean rooms and proof of incrementality.
How E.l.f. Beauty is using AI to alleviate the workload of its workforce
April 1, 2026
E.l.f. Beauty’s chief digital officer, Ekta Chopra, shared the four pillars that guide the beauty brand’s approach to AI implementation.
