10 spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

Introducing WTF Digital Marketing

We’ve all been through it. The terrible ad experience that leaves a bad taste in your mouth. And now we are compiling these digital marketing mishaps all in one place.

From bad ad placement to pointless video ads and ads that don’t load, brands and advertisers don’t always get their digital marketing efforts right. We encourage you to send in submissions. The worst digital media and marketing examples sent in will be published. Email me at the address below with the creative, and tell me where you saw this and why you feel it’s a miss.

Here are some of our first posts.

Online display ad for Google+

“When you have a little brand awareness, why not take it out for a spin?” — Jeff Reckseidler, senior digital strategist at Grey Group.

The Goldman Sachs Twitter presence, or lack thereof.

Asking consumers to text a keyword to a short code, when they are riding the subway. Genius!

For more examples of WTF Digital Marketing moments click here.

More in Marketing

Illustration of a performer balancing money weights on a tightrope, symbolizing how brand safety tools help marketers maintain performance and control.

Future of Marketing Briefing: The public ad tech era is over

Gone are the days when investors got themselves in a tizzy over ad networks, demand-side platforms and supply-side platforms on their own merits.

By the numbers: Wall Street’s tough assessment of ad tech

Big Tech continues to dominate digital growth, triggering a Wall Street exodus, but are returns imminent?

CMOs are struggling to link AI visibility with sales

Brands are spending on tools that rate their visibility within LLM responses and AI search, but proving the commercial impact of GEO remedies isn’t easy.