Only ten seats remaining

Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4

REGISTER

Introducing WTF Digital Marketing

We’ve all been through it. The terrible ad experience that leaves a bad taste in your mouth. And now we are compiling these digital marketing mishaps all in one place.

From bad ad placement to pointless video ads and ads that don’t load, brands and advertisers don’t always get their digital marketing efforts right. We encourage you to send in submissions. The worst digital media and marketing examples sent in will be published. Email me at the address below with the creative, and tell me where you saw this and why you feel it’s a miss.

Here are some of our first posts.

Online display ad for Google+

“When you have a little brand awareness, why not take it out for a spin?” — Jeff Reckseidler, senior digital strategist at Grey Group.

The Goldman Sachs Twitter presence, or lack thereof.

Asking consumers to text a keyword to a short code, when they are riding the subway. Genius!

For more examples of WTF Digital Marketing moments click here.

More in Marketing

‘Creators as the new storytellers’: Over 10,000 apply to be part of Dick’s Sporting Goods creator program

Dick’s Sporting Goods is boosting its creator roster as it looks to play a bigger role in culture, events and social-media trends.

‘Agentic with a small a’: CMOs are adopting AI more slowly than it’s evolving

And the caution isn’t confined to large language models or flashy generative tools. It bubbles up just as clearly in decisions about agentic workflows.

Digiday+ Research: Brand marketing will be the priority in 2026, after revenues fell short of expectations

Revenues fell short of marketers’ expectations in 2025. But they’ll be working with bigger budgets in 2026, and focusing on brand marketing.