We’ve all been through it. The terrible ad experience that leaves a bad taste in your mouth. And now we are compiling these digital marketing mishaps all in one place.
From bad ad placement to pointless video ads and ads that don’t load, brands and advertisers don’t always get their digital marketing efforts right. We encourage you to send in submissions. The worst digital media and marketing examples sent in will be published. Email me at the address below with the creative, and tell me where you saw this and why you feel it’s a miss.
Here are some of our first posts.
Online display ad for Google+
“When you have a little brand awareness, why not take it out for a spin?” — Jeff Reckseidler, senior digital strategist at Grey Group.
The Goldman Sachs Twitter presence, or lack thereof.
Asking consumers to text a keyword to a short code, when they are riding the subway. Genius!
For more examples of WTF Digital Marketing moments click here.
More in Marketing
Pitch deck: Here’s how Amazon has been selling its DSP so far this year
The 24-page pitch deck for Amazon’s demand-side platform is telling: it puts its off-Amazon’s ambitions in black and white.
Amid sports marketing’s gold rush, some brands are targeting niche fan communities
As the ceiling on sport sponsorship investment rises, room for non-standard approaches is also growing for a variety of brands.
Startups try to make smart bets with marketing budgets ahead of a potentially volatile summer
While summer might be a slower season, it’s an important time for brands and retailers to ensure they’ve still got customers’ attention.