Our best offer:

Lock in a year of Digiday+ for 35% less. Ends May 29.

SUBSCRIBE

Introducing WTF Digital Marketing

We’ve all been through it. The terrible ad experience that leaves a bad taste in your mouth. And now we are compiling these digital marketing mishaps all in one place.

From bad ad placement to pointless video ads and ads that don’t load, brands and advertisers don’t always get their digital marketing efforts right. We encourage you to send in submissions. The worst digital media and marketing examples sent in will be published. Email me at the address below with the creative, and tell me where you saw this and why you feel it’s a miss.

Here are some of our first posts.

Online display ad for Google+

“When you have a little brand awareness, why not take it out for a spin?” — Jeff Reckseidler, senior digital strategist at Grey Group.

The Goldman Sachs Twitter presence, or lack thereof.

Asking consumers to text a keyword to a short code, when they are riding the subway. Genius!

For more examples of WTF Digital Marketing moments click here.

More in Marketing

Retail media strategies

TikTok Shop says sales from U.S. small businesses climbed 66% in 2025

U.S. small businesses on TikTok Shop increased sales by 66% in 2025 compared to the year before.

Walmart warns it may have to raise prices due to fuel costs

The possibility comes as higher fuel prices are already putting pressure on household budgets.

OpenAI gives ChatGPT ads a visual upgrade

OpenAI is building on its single ad format to include some new iterations that give advertisers more optionality over their appearances.