Offer extended:

Save 50% on a 3-month Digiday+ membership. Ends Dec 12.

SUBSCRIBE

Introducing WTF Digital Marketing

We’ve all been through it. The terrible ad experience that leaves a bad taste in your mouth. And now we are compiling these digital marketing mishaps all in one place.

From bad ad placement to pointless video ads and ads that don’t load, brands and advertisers don’t always get their digital marketing efforts right. We encourage you to send in submissions. The worst digital media and marketing examples sent in will be published. Email me at the address below with the creative, and tell me where you saw this and why you feel it’s a miss.

Here are some of our first posts.

Online display ad for Google+

“When you have a little brand awareness, why not take it out for a spin?” — Jeff Reckseidler, senior digital strategist at Grey Group.

The Goldman Sachs Twitter presence, or lack thereof.

Asking consumers to text a keyword to a short code, when they are riding the subway. Genius!

For more examples of WTF Digital Marketing moments click here.

More in Marketing

transparency

‘We just did the math’: The new baseline for ad tech transparency 

Ad execs said the industry is shifting toward a renewed transparency push driven as much by day-to-day operational pressure as by principle. 

In Graphic Detail: Here’s what the creator economy is expected to look like in 2026

Digiday has charted its expected revenue, key platforms for creator content as well as what types of creators brands want to work with.

Ulta, Best Buy and Adidas dominate AI holiday shopping mentions

The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers.