More in Marketing
As the line between B2B and B2C marketing blurs, Workday taps humor in consumer-facing media channels
May 16, 2024
As the crowded digital landscape challenges marketers to stand out, B2B company Workday tests a B2C marketing strategy.
How the NBA’s broadcast rights tussle could affect advertisers
May 16, 2024
Streaming could change the NBA advertising landscape, say media experts.
Ad tech vendor Colossus faces scrutiny for alleged mismanaging IDs
May 16, 2024
Concerns stem from a report by ad transparency startup Adalytics, which discovered that Colossus was mislabeling IDs, leading to unintended ad purchases.