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More in Marketing
Agencies push curation upstream, reclaiming control of the programmatic bidstream
December 10, 2025
Curation spent much of this year in a fog, loosely defined and inconsistently applied. Agencies say they plan to tighten the screws in 2026.
‘A trader won’t need to leave our platform’: PMG builds its own CTV buying platform
December 9, 2025
The platform, called Alli Buyer Cloud, sits inside PMG’s broader operating system Alli. It’s currently in alpha testing with three clients.
Why 2026 could be Snap’s biggest year yet – according to one exec
December 9, 2025
Snap’s senior director of product marketing, Abby Laursen talked to Digiday about its campaign automation plans for 2026.
