CTV Advertising Strategies:
Insights from CTV leaders at Dentsu, Horizon Media and more
We asked attendees at this week’s Digiday Brand Summit to let us know how they’re using their many social platforms. Here’s what they said about which one they were focusing on, which allowed for the most creative flexibility and more.
Trending in
Most Read
More in Marketing
Retail media’s mid-2025 reality: Why advertisers are going all in on full-funnel
July 8, 2025
Retail media’s meteoric rise may finally be leveling off — and that’s forcing advertisers to take a harder look at what they’re getting for their money.
TikTok might be working on a standalone U.S. app, but marketers aren’t sold on the idea – yet
July 8, 2025
TikTok is developing a lifeboat for its American business, but media buyers are wary of advertising implications.
Bold Calls for the back half of 2025
July 7, 2025
Now’s a good moment as any to take stock —and make a few bold calls about what’s coming next.