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Some micro influencers find promising security in brand ownership over sponsorships
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Brand partnerships are undergoing a structuring overhaul. Here’s why some influencers are trading short-term cash for equity stakes.
TikTok recreates its ads for billboards through Vistar partnership
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Partnering with Vistar Media, TikTok is rebuilding — not repurposing — ad creative for OOH, with tight control over branding and execution.
OpenAI starts laying foundations for ChatGPT ads in EU
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Updates to the company’s conversion pixel signals a consent-first approach to ads in Europe, shaped by stricter EU privacy rules.
