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Retail media’s mid-2025 reality: Why advertisers are going all in on full-funnel
July 8, 2025
Retail media’s meteoric rise may finally be leveling off — and that’s forcing advertisers to take a harder look at what they’re getting for their money.

TikTok might be working on a standalone U.S. app, but marketers aren’t sold on the idea – yet
July 8, 2025
TikTok is developing a lifeboat for its American business, but media buyers are wary of advertising implications.

Bold Calls for the back half of 2025
July 7, 2025
Now’s a good moment as any to take stock —and make a few bold calls about what’s coming next.