Two seats left to attend the Digiday Media Buying Summit:

Join us Oct. 15-17 in Phoenix to connect with top media buyers

SECURE YOUR SEAT

Hardly a Venmo killer, banks are being cautious with Zelle rollout

Banks aren’t ready to call Zelle’s hyped entry into the peer-to-peer payments space a Venmo killer, at least not yet.

Early Warning, the company owned by a consortium of major U.S. banks that runs the peer-to-peer payments network, announced Monday that the volume of payments made through that channel were valued at $55 billion last year — more than double that of Venmo for the same period. But banks are holding off the ad blitz for now.

Read the full story on tearsheet.co

More in Marketing

Advertising Week Briefing: Podcast industry juggles using AI tools with maintaining medium’s intimacy

AI is having a transformative impact on content and advertising, and the audio space is no different. 

Future of Marketing Briefing: Sora’s promise — and peril — for the creator economy

Yes, this is another Sora story. But this one’s less about the tech and more about what it’s doing to the people behind it

Google ad tech antitrust trial

Tea in the courtroom: the gossipier side of the remedies trial over Google’s ad tech monopoly

Here’s a rundown of the gossipy sub plots and quiet power plays that emerged from the courtroom.