Hardly a Venmo killer, banks are being cautious with Zelle rollout

Banks aren’t ready to call Zelle’s hyped entry into the peer-to-peer payments space a Venmo killer, at least not yet.

Early Warning, the company owned by a consortium of major U.S. banks that runs the peer-to-peer payments network, announced Monday that the volume of payments made through that channel were valued at $55 billion last year — more than double that of Venmo for the same period. But banks are holding off the ad blitz for now.

Read the full story on tearsheet.co

More in Marketing

ChatGPT ads land in U.K. as OpenAI outlines EU privacy rules

OpenAI has updated its EU ad policy to confirm personalized ads will only be served to users who explicitly opt in.

TikTok now has a seat next to Amazon and Walmart in RFPs

TikTok Shop has earned its place in the brief. What nobody has worked out yet, is who should actually run it.

Walmart executives see the promise of AI, but also the costs

Walmart is cracking down on redundant or inefficient uses of AI internally, knowing the technology has a price tag.