Brands and publishers have been jumping on the “Star Wars” bandwagon in droves since the extended trailer was released on Monday. Turns out glomming onto a 40-year-old franchise is an easy way to make a buck. So we rounded up our three favorite examples of brands and publishers rolling out products for Jedi fans.
More in Marketing
What does the Omnicom-IPG deal mean for marketing pitches and reviews?
December 13, 2024
Pitch consultants predict how the potential holdco acquisition could impact media and creative reviews heading into the new year.
AdTechChat organizers manage grievances amid fallout of controversial Xmas party
December 13, 2024
Community organizers voice regret over divisive entertainment act at London-hosted industry party, which tops a list of grievances.
X tries to win back advertisers with self-reported video stats
December 13, 2024
Is X’s big bet on video real growth or just a number’s game?