Video: Brands and publishers ride the ‘Star Wars’ wave

Brands and publishers have been jumping on the “Star Wars” bandwagon in droves since the extended trailer was released on Monday. Turns out glomming onto a 40-year-old franchise is an easy way to make a buck. So we rounded up our three favorite examples of brands and publishers rolling out products for Jedi fans.

https://digiday.com/?p=142146

More in Marketing

roblox logo on money

Why a top Fortnite Creative studio sees opportunity in Roblox

For Atlas Creative, expanding into Roblox is not solely a play to scale up. The company believes there are concrete benefits that will come with having a hand in multiple metaverse platforms.

From Gemini to GROK, new names for generative AI share the spotlight

Since ChatGPT became a breakout hit, the names of numerous AI companies and products have entered the cultural vernacular.

23andMe bucks the linear TV decline with its return to the ad channel

Even as linear TV ad spend declines, 23andMe is reinvesting in the channel to boost brand awareness.