Brands and publishers have been jumping on the “Star Wars” bandwagon in droves since the extended trailer was released on Monday. Turns out glomming onto a 40-year-old franchise is an easy way to make a buck. So we rounded up our three favorite examples of brands and publishers rolling out products for Jedi fans.
Trending in
Most Read
More in Marketing
Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps up
May 14, 2026
Heineken getting in on the summer soccer hype by launching a limited-edition soccer-themed 12-pack and 24-pack offerings across the U.S.
Marketers put up guardrails as AI agents reshape programmatic buying
May 14, 2026
As AI agents enter programmatic advertising, marketers are adding guardrails to maintain oversight, transparency and control.
TikTok launches MCP server to let AI agents run campaigns
May 13, 2026
The platform launched its own model context protocol (MCP) server during its sixth annual TikTok World event.