Digiday AI-Powered Planning Strategies:
Join us on July 30 in NYC for a breakfast & panel
Brands and publishers have been jumping on the “Star Wars” bandwagon in droves since the extended trailer was released on Monday. Turns out glomming onto a 40-year-old franchise is an easy way to make a buck. So we rounded up our three favorite examples of brands and publishers rolling out products for Jedi fans.
Trending in
Most Read
More in Marketing
Walmart reveals soccer fans’ World Cup shopping habits
July 17, 2026
New data is from Walmart is showing that consumer shopping habits shifted during the 2026 World Cup.
Future of Marketing Briefing: What World Cup breakout stars Haaland and Zlatan can teach marketers about sports stardom
July 17, 2026
This year’s soccer darlings confirm the emergence of a new kind of sporting celebrity in direct conversation with fandom and social media.
Brands won this season of ‘Love Island USA’
July 15, 2026
Brands are eager to find their way into shows like Love Island USA and events that have become appointment viewing.