Brands and publishers have been jumping on the “Star Wars” bandwagon in droves since the extended trailer was released on Monday. Turns out glomming onto a 40-year-old franchise is an easy way to make a buck. So we rounded up our three favorite examples of brands and publishers rolling out products for Jedi fans.
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The ‘retirement’ of M&M spokescandies raises questions about viral marketing, edgy content
Marketers have mixed feelings and questions about the value of viral, stunt marketing after M&M's "retirement" of its spokescandies.
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Why digital clutter is driving brands to rethink the value of newspapers advertising
GE, Equinox, Take 5 Oil and agency TBWA New York are among those investing in newspaper ads to generate social media buzz in an ever-more cluttered digital environment.
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With TikTok’s growing list of issues, should marketers think twice about the platform?
There is a growing list of issues that TikTok needs to resolve, but marketers seem unfazed and continue to be enthralled by the platform.
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SponsoredHow publishers are fighting clickbait ads and protecting audiences
Sponsored by GeoEdge For publishers, delivering an engaging user experience is paramount to ensuring loyalty and safeguarding monetization opportunities. One major revenue channel for publishers is selling programmatic ads, but it’s becoming increasingly difficult to control the quality of the ads that come through programmatic channels. As a result, clickbait, offensive and misleading ads are […]
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Digiday+ Research: Agencies expect far less ad spend this year, despite increasing services
A survey of agency professionals found that agencies actually don't anticipate significant growth in ad spend this year, even after most agencies increased services in 2022.
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How gaming companies like Ubisoft want to expand screen adaption after the success of HBO’s The Last of Us
The rise of video game adaptations is certainly good news for major game developers. To learn how the Ubisoft is taking advantage of the recent explosion of interest in video game adaptations, Digiday spoke to Jason Altman, who has led the company’s film and television division since 2017.
