Uh-oh, brands know about Drake’s new album ‘Views’

Drake dropped “Views” last night, his first full-length album in two years.

Ever since his dancing in the video for “Hotline Bling” puzzled the Internet and inspired a Super Bowl ad, fans have been anxiously waiting for more Drizzy. Their dreams came true at midnight.

With it came the reviews, hot takes, Genius annotations and GIFs that have swallowed social media. Drake even dethroned Beyoncé’s Lemonade off the top spot in the iTunes chart, likely helped that Views is an Apple Music exclusive.

Brands, with their tendency to leave no trending topic unmolested, sensed it was their moment to jump. Their inspiration appears to be tapped from Views’ album cover, with its photo of a wee sitting Drake:

https://digiday.com/?p=175311

More in Marketing

‘Everything is AI now’: Amid AI reality check, agencies navigate data security, stability and fairness

AI tools and platforms, whether they’re built on generative AI or glorified machine learning, have flooded the marketplace. In response, agencies are wading through them via sandboxes, internal AI task forces and client contracts.

The header image shows a silhouette of a mans head.

Confessions of a DTC investor on the difficulty of dealing with the ‘increasingly common’ founder-influencer

In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from a DTC investor on what it’s like to work with founder-influencers and why it’s a difficult balance to navigate. 

Ad execs sound the alarm over Google’s risky Privacy Sandbox terms

Google’s Privacy Sandbox outage sparks contractual concerns since its terms of service leave users footing the bill even when it doesn’t work.