Uh-oh, brands know about Drake’s new album ‘Views’

Drake dropped “Views” last night, his first full-length album in two years.

Ever since his dancing in the video for “Hotline Bling” puzzled the Internet and inspired a Super Bowl ad, fans have been anxiously waiting for more Drizzy. Their dreams came true at midnight.

With it came the reviews, hot takes, Genius annotations and GIFs that have swallowed social media. Drake even dethroned Beyoncé’s Lemonade off the top spot in the iTunes chart, likely helped that Views is an Apple Music exclusive.

Brands, with their tendency to leave no trending topic unmolested, sensed it was their moment to jump. Their inspiration appears to be tapped from Views’ album cover, with its photo of a wee sitting Drake:

More in Marketing

Some micro influencers find promising security in brand ownership over sponsorships

Brand partnerships are undergoing a structuring overhaul. Here’s why some influencers are trading short-term cash for equity stakes.

TikTok recreates its ads for billboards through Vistar partnership

Partnering with Vistar Media, TikTok is rebuilding — not repurposing — ad creative for OOH, with tight control over branding and execution.

OpenAI starts laying foundations for ChatGPT ads in EU

Updates to the company’s conversion pixel signals a consent-first approach to ads in Europe, shaped by stricter EU privacy rules.