Bloomingdale’s apologizes for ad that encourages readers to ‘spike your friend’s drink’

Bloomingdale’s is apologizing for going full Cosby in its most recent ad for Rebecca Minkoff. “Spike your best friend’s drink when they’re not looking,” reads the copy over a photo of a man leering creepily at an oblivious laughing woman. ‘Tis the season … for date rape?

Both the timing and the tone of the ad, which ran in Bloomingdale’s most recent catalog, struck many as deeply objectionable. Spiking a drink is, of course, illegal, and Bill Cosby stands accused of drugging and raping dozens of women over the course of his career.

The high-end retailer gave a statement about the ad to Tech Insider, in which the company apologized (and misplaced its own apostrophe).

“In reflection of recent feedback, the copy we used in our recent catalog was inappropriate and in poor taste. Bloomingdales’ sincerely apologizes for this error in judgment.”

The ad, with clockwork predictability, sparked a firestorm of outrage online.

 

Bloomingdale’s declined to further elaborate on the ad.

Still, there must be something in the retail waters. The Bloomingdale’s snafu comes just days after H&M put its foot in its mouth on Twitter when one customer tweeted with a request it include more black models in its global marketing campaign. The company tweeted back that it makes hires that “convey a positive image” in its stores.

https://digiday.com/?p=146171

More in Marketing

Why gaming venture capital funding is down in Q2 2024

After a resurgent first quarter of 2024 that saw VC firms pump $601 million into gaming, venture capital funding of gaming start-ups has come back to the ground in the second quarter, decreasing to $492 million

Google’s privacy shift on third-party cookies sparks concerns of Apple-like control

To get why this is a big deal, it’s important to know what Google’s actually planning for third-party cookies.