What does your agency Slack avatar say about you?
Love it or hate it, Slack has become an intrinsic part of office life. Not all agencies may have embraced it, but the ones that have don’t hesitate to put their own spin on it.
Whether you opt for the professional headshot or the too-cool-to-care default square, your Slack avatar says a lot about you and your personality.
“Unlike email, Slack is another platform for self-expression,” said Tim Leake, svp of creative, marketing and innovation at RPA. “So we encourage people to make it personal and natural and be themselves.”
Here are the Slack avatars of five agency staffers, and what they say about them:
Sam Kronk, accounting manager, The ShipyardKronk’s Slack avatar is Rocket from Guardians of the Galaxy, because she is obsessed with the film, can quote all his lines and thinks she is most like him — “funny, sassy and sarcastic, but in a light-hearted way.” She also has his likeness tattooed on her leg.
Pramit Nairi, user experience director, RPA
Nairi opts for the buttoned-up headshot, for purely practical reasons. “I finally had a decent headshot taken recently,” he said. “I use it across all my social media channels.”
Jessica Cheung, director of digital production, Havas
For her Slack avatar, Cheung went with her dog Paolo, because she thought it would not only be cute and funny, but also a great conversation starter. “My dog is the cutest of all dogs in the world (says no dog owner ever),” she said.
Mark Logan, svp of innovation, Barkley
Logan heads up innovation at agency Barkley, and his Slack picture is a reflection of his job: In it he wears a bluetooth EEG headset to control a slot race car. “It keeps up with my persona as doer of strange, creative tech things here,” he said.
Tim Leake, svp of creative, marketing and innovation, RPA
RPA has built an internal web app that lets employees create animated avatars of themselves, which they fondly call “Crowtoons,” after Nathan Crowe, vp and creative director, whose designs have inspired the the cartoons. Leake uses his “crowtoon” as his Slack avatar, to both “to have a bit of fun and be a team player.”
Inside NHL’s content strategy ahead of the Stanley Cup Finals
The NHL is offering live and on demand content on YouTube and across social media platforms such as TikTok, Instagram and Twitter.
‘We need an ad exchange for identity’: Overheard at the Digiday Programmatic Marketing Summit
Brand and agency executives discussed the state of cookieless identifiers, ad tech firms attempting to become one-stop shops and the extent to which ads should and shouldn’t be personalized.
Five years in, the GDPR has had a double-edged impact on the ad market
When it launched in 2018 the GDPR was hailed as a privacy superhero of sorts. It set the rules for how companies handle personal data, making sure they couldn’t just grab it without someone’s permission.
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
GroupM’s JiYoung Kim calls for programmatic innovation and cites creative as an area in need
During a session at the Digiday Programmatic Marketing Summit, the agency executive cited ad creative as one specific area in need of innovation.
Digiday+ Research: Agencies choose contextual targeting over first-party data in post-cookie era
Three-quarters of agencies are actively preparing for the end of the third-party cookie, and 70% said they're doing so by spending more on contextual targeting campaigns.