WTF Series

WTF Series

Stay in the know with this series of WTF articles, where we break down media and marketing's most confusing terms.

WTF Series

WTF is Dovekey

by Lara O'Reilly
WTF Series

WTF is Triller?

by Seb Joseph
WTF Series

WTF…are standard contractual clauses

by Lara O'Reilly
Sponsored

Why ad buyers (and sellers) need to pay more attention to viewer attention

Sponsored by TVision
WTF Series

WTF are shadow blocklists and how they can take a bite out of publisher revenue

by Seb Joseph
Member Exclusive

WTF is authenticated consent?

by Jessica Davies
Member Exclusive

WTF is a Quality CPM?

by Seb Joseph
Member Exclusive

WTF is a Lighthouse score?

by Max Willens
The GDPR Impact

WTF is the ICO? (and why ad tech should worry)

by Jessica Davies
The Programmatic Marketer

WTF is app-ads.txt?

by Tim Peterson
WTF Series

WTF is header bidding?

by Ricardo Bilton