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‘Brands have really taken note of this interest’: How Sanctuary is partnering with brands as Gen Z, millennials seek out astrology content
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WTF Series

WTF Series

Stay in the know with this series of WTF articles, where we break down media and marketing's most confusing terms.

  • The feature image is an illustration of a hand holding a smartphone with the word "News" on it and coins falling down.
    WTF Series

    WTF is an NFT

    by Kayleigh Barber
  • matryoshka
    WTF Series

    WTF is Dovekey

    by Lara O'Reilly
  • triller
    WTF Series

    WTF is Triller?

    by Seb Joseph
  • Illustration of a disguised user.
    Sponsored

    How advertisers are shifting mindsets to succeed amid iOS 15 and other identity challenges

    by Stirista
  • WTF Series

    WTF…are standard contractual clauses

    by Lara O'Reilly
  • WTF Series

    WTF are shadow blocklists and how they can take a bite out of publisher revenue

    by Seb Joseph
  • Member Exclusive

    WTF is authenticated consent?

    by Jessica Davies
  • Sellers.json
    Member Exclusive

    WTF is a Quality CPM?

    by Seb Joseph
  • building a robot
    Member Exclusive

    WTF is a Lighthouse score?

    by Max Willens
  • ICO
    The GDPR Impact

    WTF is the ICO? (and why ad tech should worry)

    by Jessica Davies
  • ad fraud
    The Programmatic Marketer

    WTF is app-ads.txt?

    by Tim Peterson
  • WTF Series

    WTF is programmatic advertising? Download the complete Digiday guide

    by Digiday Editors
  • WTF Series

    WTF is header bidding?

    by Ricardo Bilton

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