Gaming & Esports

‘Brands follow where people are’: An oral history of the evolution of in-game advertising

Educators look to use metaverse platforms to bring serendipity to remote schooling

‘We’re at the white-hot center of the future of sport’: A Q&A with EA Sports svp Andrea Hopelain

‘Joining a consultive team to the leadership’: Why a leading esports organization is inviting its players to become investors

‘No matter what game it is, people come to Twitter to talk about it’: A Q&A with Rishi Chadha, Twitter’s head of gaming content partnerships

As mobile esports activity heats up, everyone is following developers’ lead

Why Ralph Lauren — the man and the company — is already in the metaverse

Why some companies are bringing virtual items into physical space via AR and hologram technology

How esports org 100 Thieves will boost its M&A strategy with $60M in Series C funding

Myth buster: Misconceptions about the relationship between gamers and brands

How ESL is bringing its tried-and-true esports event framework to the mobile space

The connector: How UTA’s gaming boss is reconciling discrepancies between the attention games attract and the revenue they make