Gaming & Esports

‘A lot of investment and commitment’: Manchester City ramps up esports efforts

How the layoffs at Upcomer show the challenges of public ownership in esports media

Why Snap and Saber Interactive are promoting the release of Evil Dead: The Game with an AR magazine cover

Fortnite Creative’s creator economy represents the future of metaversal brand activations

Game developers are angling to become the next big media owners — and brands are taking notice

How the Overwatch League is generating fan engagement with a March-Madness-style bracket contest

The Rundown: Why WPP/Epic Games partnership signals the next level of commitment to prepping for the metaverse

How The Sandbox’s first virtual pride parade highlights the importance of diversity in the metaverse

Why Twitch signaled a recommitment to creators at IAB NewFronts

WTF is the difference between gaming and esports?

Why companies are developing new tools and metrics to measure gaming advertising

Why North Carolina is becoming the Silicon Valley of the metaverse

‘The model is shifting’: In esports, brand dollars increasingly follow the personalities