WTF is programmatic? Get the full Digiday guide to the ins and outs of programmatic advertising

From the editors at Digiday: A compilation of 11 WTF explainers detailing digital advertising systems, including:

Programmatic advertising
Real-time bidding
Ad exchange
Data management platform
Supply-side platform
Demand-side platform
Programmatic TV advertising
Programmatic direct
Viewability
Deal ID
Header bidding

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