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WTF is programmatic? Get the full Digiday guide to the ins and outs of programmatic advertising
From the editors at Digiday: A compilation of 11 WTF explainers detailing digital advertising systems, including:
- Programmatic advertising
- Real-time bidding
- Ad exchange
- Data management platform
- Supply-side platform
- Demand-side platform
- Programmatic TV advertising
- Programmatic direct
- Viewability
- Deal ID
- Header bidding
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