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WTF is programmatic? Get the full Digiday guide to the ins and outs of programmatic advertising

From the editors at Digiday: A compilation of 11 WTF explainers detailing digital advertising systems, including:

  • Programmatic advertising
  • Real-time bidding
  • Ad exchange
  • Data management platform
  • Supply-side platform
  • Demand-side platform
  • Programmatic TV advertising
  • Programmatic direct
  • Viewability
  • Deal ID
  • Header bidding

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