WTF is sell-side targeting?

As brands and agencies navigate a world without third-party cookies, there are new opportunities to control and differentiate their supply chain to drive improved campaign performance, all without sacrificing the scale they require. And, non-cookie-based targeting is providing many advertisers with better results in the near term, making it imperative to establish cookieless targeting strategies now, before competitors do.

An addressability strategy that has emerged is applying audience targeting on the sell side, which moves targeting closer to the publisher — and ultimately the consumer — to support their inventory and targeting strategies.

In this WTF guide, Digiday and PubMatic dive into the details of sell-side targeting, an approach that’s increasingly giving advertisers and media agencies a jump on the cookieless future.

Download this guide from PubMatic to learn more about:

The evolving inventory and campaign process
Improving performance and engagement with a sell-side targeting approach
Comparing audience targeting performance: DSP versus sell side
How different owned audience segments work with sell-side targeting
Finding the right sell-side targeting provider

Sponsored by: PubMatic

First Name(Required)

Last Name(Required)

Business Email(Required)

Job Title(Required)

Company Name(Required)

Company Type(Required)

Country(Required)

Note: By entering your information you agree to be contacted by PubMatic, Digiday and its partners. Link to our privacy policy here.

CAPTCHA

Name

This field is for validation purposes and should be left unchanged.