A post-cookies guide to using DMPs and contextual targeting
WTF is a world without (third-party) cookies? Businesses are navigating their way through data minefields, thanks to regulations such as GDPR in the UK and CCPA in the US. Add to that, anti-tracking policies prompted by Google, Apple and Firefox that aim to block third-party cookies and the challenges become numerous.
In the midst of these factors, in order to provide the ‘value exchange’ demanded by their audiences, businesses still need to harness huge volumes of data created by an increasing number of consumer touchpoints. Yet, putting this into practice and sourcing the skills in-house to activate these insights in real-time is no easy feat.
By downloading this guide you will learn about:
- How brands and content owners can survive in a world without cookies
- The future of data management platforms
- Why publishers and advertisers will turn to contextual advertising to continue targeting consumers
- Top tips for surviving — and thriving — in a cookieless world
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