Why marketers are reevaluating direct mail as a critical marketing channel

Across all marketing channels, direct mail has transformed and integrated with digital marketing strategies, representing an increasingly dynamic approach. With the addition of automation and programmatic targeting technologies, direct mail’s expanding capabilities continue to improve marketer efficiency.

However, even in light of direct mail’s potential, marketers are still concerned with audience targeting, data limitations and performance tracking. To help with those challenges, SeQuel’s new guide dives into how B2B and B2C brands use direct mail, how it performs as a channel and integrates with digital marketing, and the evolving roles of physical mail in their omnichannel strategies.

Download the report to learn more about:

How marketers are leveraging direct mail to create impactful campaigns
Why direct mail is a customer acquisition powerhouse
How marketers can overcome common direct mail marketing pitfalls

Sponsored by SeQuel Response

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