Why authenticity beats viral tricks when advertising to teens

Viral moments come and go in days, and brands often feel pressure to jump on every shiny new trend to stay relevant with teens. However, there’s a fine line between connecting with Gen Z and Gen Alpha and trying too hard. Get it right, and a brand becomes part of the conversation. Get it wrong, and a brand risks being labeled cringey.

TeenVoice surveyed nearly 2,000 teens (ages 13–19) to uncover how brands should — and shouldn’t — use trends in their marketing. This report reveals what teens think about brand trendiness and how advertisers can create content that engages rather than flops.

Download this report to learn more about:

What makes a trend cool versus cringe in teen marketing
How authenticity drives engagement, and why forced slang backfires
The three key elements for trends to feel authentic to brands
Real teen feedback on what works and what doesn’t

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Why authenticity beats viral tricks when advertising to teens

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