Whitepaper: Anticipating social media shopping needs and behaviors in 2021

The past year has shifted the way people discover and purchase products online. Consumers are discovering and interacting with new brands on social media thanks to elevated, interactive creative and personalization that captures attention.

The need to reach consumers on social platforms will be especially important during the 2021 holiday season, requiring e-commerce brands to deliver ad experiences that reach people where they’re already spending time online, and pushing them from discovery to purchase.

This whitepaper explores how Facebook’s Discovery Commerce system enables marketers to capture shoppers’ attention and anticipate their needs to help them find products wherever they are online.

Download this guide to learn more about:

How machine learning can drive personalization
Creating engaging creative that will delight potential customers
Tools that lead to conversions, without requiring consumers to leave the Facebook app
The system’s measurement tools that can lead to short- and long-term growth