What marketers need to know about the state of e-commerce in 2024

For marketers to keep customers engaged, staying on top of consumer expectations and industry shifts is critical.

According to Klaviyo’s new 2024 State of E-Commerce Report, based on a global survey of more than 1,400 e-commerce leaders and 800 consumers, brands are forecasting robust growth in defiance of global economic headwinds. More than a third of consumers expect to increase spending across e-commerce categories, while 89% of e-commerce retailers expect their revenue to increase.

This gap between retailers’ expectations and consumer shopping behaviors highlights the competitive nature of the market — and room for strategic improvement. In this new report from Klaviyo, learn what’s driving consumer purchases, what shoppers want from personalization and more.

Download this new report to learn more about:

The factors playing the biggest role in consumer purchasing behavior
Consumer spending forecasts by vertical
E-commerce companies’ top marketing priorities in 2024
Which engagement tactics resonate most with consumers

Sponsored by Klaviyo

What marketers need to know about the state of e-commerce in 2024

First Name(Required)

Last Name(Required)

Business Email(Required)

Job Title(Required)

Company Name(Required)

Company Type(Required)

Company Website(Required)

Country(Required)

By entering your information above and clicking “Submit”, you consent to receiving marketing communications (such as newsletters, blog posts, webinars, event invitations and new product updates) and targeted advertising from Klaviyo and Digiday from time to time regarding their respective products and services. You are free to withdraw your consent from marketing emails at any time by clicking on the “Unsubscribe” link at the bottom of marketing emails received from each company.

For more information on how Klaviyo and Digiday process your personal information and what rights you have in this respect, we recommend that you read each company’s privacy policy carefully: Klaviyo Privacy Policy, Digiday Privacy Policy.

CAPTCHA

Name

This field is for validation purposes and should be left unchanged.