What is CTV

Connected TV has become a critical advertising channel in the omnichannel mix. The channel allows marketing teams to effectively use targeting and creative tactics to drive measurable business results for brands. Now, following a year of experimentation, CTV advertisers face new challenges and opportunities brought about by the growing market and the industry’s shift toward more privacy-forward targeting.

To spotlight how marketers are navigating CTV measurement, creative management and media buying, MNTN and Digiday surveyed nearly 80 brand and agency executives to learn how their teams are evolving their tactics.

Download this new report to learn about:

How CTV advertisers are approaching measurement challenges in 2022
The impact of FAST channels and ad-supported streamers on CTV
Evolving creative management and media buying tactics in a fragmented landscape
Steps teams are taking to improve CTV measurement, media and creative management in the future