As digital media spend and brand expectations increase, agencies are paying fresh attention to how they use in-house teams and external vendors to execute their clients’ advertising campaigns.
As they look to optimize their media execution and successfully scale, more agencies are tapping media execution partners (MEP) to thread the needle between in-house teams and outsourced services. For ad agencies, MEPs serve as digital partners that provide them with the people, workflows and technologies to craft and execute campaigns that meet both media and business objectives while freeing up time for agency leaders to focus on growing their companies.
Download this new guide from Pathlabs to learn more about:
- Ways digital media execution has evolved
- Why a media leader at Simantel turned to an MEP to increase bandwidth
- How CCF drove profits and reduced costs with a digital media partnership
- How an MEP maximized digital media spend impact for The Blossom Project
Sponsored by Pathlabs