Content commerce is the mix between content such as an article, image, video or other text and shopping — offering people the ability to checkout directly from content without leaving a publisher’s site.
Brands, retailers and publishers are increasingly tapping into the strategy, and some experts are predicting that content commerce is on pace to surpass similar strategies such as affiliate marketing.
Join this new live webinar on March 30 at 9 a.m. EDT | 2 p.m. CEST: | 1 p.m. GMT, hosted by Digiday and featuring Mikaela Jaconelli, head of sales at Tipser and Jason Wagenheim, president and Chief Revenue Officer at Bustle Digital Group, as they unpack the new Digiday and Tipser 2021 content commerce report. Digiday and Tipser will also send the webinar as an on-demand link to your email address at 2 p.m. EDT on March 30.
The conversation will cover how shoppable content is driving new revenue and effective product positioning, but also preserving the relevance and content-focused experiences audiences and publishers demand. Register now and learn more about:
- What more than 70 publishers, brands and advertisers say about how shoppable content is driving new revenue and effective product positioning
- How and why consumers are leading the content commerce trend, and how brands and publishers are changing strategies to get on board
- Key differences between affiliate marketing and content commerce, and why affiliate marketing’s role in the marketing mix is transforming as shoppable content expands
- The challenges that brands face with content commerce — and how to overcome them