How publishers are monetizing addressable inventory

Between walled gardens, Safari and Firefox getting rid of cookies and Google’s 18-month (and counting) deadline for the demise of the third-party cookie, it’s more important than ever that publishers take control of monetizing their inventory.

Throughout July 2020, Digiday and LiveRamp are surveying publishers and advertisers on their monetization strategies post third-party cookies. In this webinar, Jason White, senior vice president and head of publishers at LiveRamp joins Mindi Chahal, head of content at Digiday, to discuss the results. They are joined by special guests Chris Pirrone, general manager at USA TODAY Sports Media Group, and Paul Bannister, chief strategy officer at CafeMedia. Together, the panelists will highlight opportunities and solutions for the industry to monetize inventory in a privacy-compliant way.

Sign up for this webinar to learn:

• Insights based on new research into publishers’ revenue and authentication strategies
• How the deprecation of third-party cookies is impacting direct relationships with partners
• Concrete opportunities for publishers to engender trust, grow their audience and help rebuild a better open internet with transparency at its core

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