For every marketing team creating campaigns to reach and engage customers, the essential question has become — can they be confident in the way they’re gathering customer data?
As an industry, advertisers face a crisis of trust. It started before the events of 2020, but then the COVID-19 pandemic drew even more attention to the way companies collect and use personal data.
Now that third-party cookies have a defined (albeit delayed) end-of-life, organizations must update their approaches to targeting and engagement yet again. Platforms that support marketers’ management of customer data, audiences and activation programs must evolve in response to changes in technology and the growing consumer demand for privacy.
Join this live webinar on July 28 at 1 p.m. EDT with Kyle Morehouse, senior manager and expert solution consultant at Adobe, and Scott Christofferson, product marketing manager at Adobe, as they unpack approaches to data management across the entire enterprise.
Register now to learn more about:
- The importance of an actionable unified profile that’s accessible to the entire organization
- How marketers are creating peace of mind when it comes to consumer privacy concerns
- Which first-party data strategies are driving effective personalization
- What it takes to craft real-time experiences for the right occasions
Sponsored by Adobe.