With third-party cookie deprecation looming, marketers are working with technology partners to create identity solutions that can effectively address a changing world of privacy regulations and fragmented data. Brands, publishers and agencies are seeking to scale solutions that enable identity resolution, identity matching and identity management to ensure they can deliver customers relevant experiences in 2022 and beyond.
Join Gio Gardelli, senior director of product management at Yahoo, and Kyle Hollaway, vice president of global identity at Acxiom, on December 13 at 1 p.m. EST for a discussion on how marketers are approaching the identity challenge.
Register for this webinar to learn about:
- Rethinking identity solutions in a changing data landscape
- How marketers are building identity graphs and approaching third-party technology partnerships
- Steps companies are taking to ensure a successful identity strategy in the future