How will marketers successfully reach consumers and measure campaign performance without third-party cookies and mobile identifiers? The question is top of mind for advertisers, publishers and ad tech vendors, because audience addressability as the industry knows it will soon be gone for good.
Join Travis Clinger, senior vice president of addressability and ecosystem at LiveRamp, and Manuel Cimarosti, director of media: data strategy and measurement analytics at Danone, on May 18 at 1 p.m. EDT for a discussion on the tactics teams should be implementing to scale their targeting across devices and platforms successfully.
Register for this webinar, and learn more about:
- Why teams will need a combination of identity solutions to succeed
- Why first-party data offers a major competitive advantage for advertisers
- How audience data and campaign performance will evolve
Sponsored by LiveRamp.