Virtual event: Early bird strategies for holiday marketing success

While it may feel too early to start planning for Black Friday, preparing now can help ensure success, especially when incorporating planning strategies similar to those used for other seasonal activations. Black Friday promotions roll out earlier and earlier every year, but many retailers wait too long to implement critical personalization strategies and technologies.

The brands that take action earlier by planning and implementing campaign-to-website personalization now are the ones who will be better set up for tangible gains in Q4.

Join Charlie Bell, senior director of solution engineering, and Esat Artug, senior product marketing manager at Contentful, on July 17 at 10 a.m. ET/3 p.m. BST as they discuss why personalization is no longer a nice-to-have for Black Friday — it’s a conversion driver.

Why starting personalization efforts now is the key to Black Friday success
How message matching improves campaign ROI without increasing budgets
How Ruggable and Pets Deli used scalable personalization tools for increased conversions
Practical steps to launch personalized Black Friday journeys across channels
Why retailers need to approach their technology stack with the same forward planning as inventory — well ahead of peak season

Sponsored by Contentful

Virtual event: Early bird strategies for holiday marketing success

First Name(Required)

Last Name(Required)

Business Email(Required)

Job Title(Required)

Company Name(Required)

Company Type(Required)

Country(Required)

Note: By entering your information you agree to be contacted by Contentful, Digiday and its partners. Link to our privacy policy here.

CAPTCHA

Name

This field is for validation purposes and should be left unchanged.