Virtual event: Black Friday wins are made now — here’s how
Black Friday promotions roll out earlier and earlier every year, but while the sales start sooner, retailers wait too long to implement the personalization strategies and technology needed to make sure those campaigns truly perform. Consumers demand personalization everywhere, and at every stage of their journey, so brands need to take action earlier to ensure proper alignment.
The teams that plan and implement campaign-to-website personalization now are the ones who will be better set up for tangible gains in Q4.
Join Charlie Bell, senior director of solution engineering, and Esat Artug, senior product marketing manager at Contentful, on July 17 at 10 a.m. ET/3 p.m. BST as they discuss why personalization is no longer a nice-to-have for Black Friday — it’s a conversion driver. The discussion will include real use cases, demonstrating how aligning messaging across channels leads to higher conversions without increasing ad spend.
Register for this webinar to learn more about:
- Why retailers need to approach their technology stack with the same forward planning as inventory — well ahead of peak season
- Why starting personalization efforts now is the key to Black Friday success
- How message matching improves campaign ROI without increasing budgets
- Real-world examples from leading brands using scalable personalization tools
- Practical steps to launch personalized Black Friday journeys across channels
Sponsored by Contentful
