Hear from execs at The New York Times, Thomson Reuters, Trusted Media Brands and many others
Virtual event: Audience-first strategies for building brand trust in a dynamic environment
In today’s polarized and fragmented consumer landscape — rife with consumer skepticism, regulatory scrutiny and widespread misinformation — traditional targeting isn’t enough. Healthcare brand Moderna faced this challenge head-on, rebuilding trust and reducing hesitancy through an audience-first strategy rooted in deep data-driven insights on the individual consumer at scale.
Join Sara Fagen, CEO and co-founder at Tunnl, and AJ Casale, head of global integrated media at Moderna, on August 20 at 1 p.m. ET for a candid conversation about using data-informed insights to reach the right people and navigate complex consumer environments.
Register for this webinar to learn more about:
- Connecting research to a more targeted audience strategy
- Identifying high-value audience segments primed for persuasion and why marketers need a 360-degree view of consumers
- Activating custom, addressable audiences using behavioral, psychographic and issue-based data without relying on proxies
- Gleaning deep audience-centered insights for targeted media planning to maximize performance
- Applying a proven and repeatable audience intelligence framework for moving audiences from hesitancy to action, even in complex consumer environments
Sponsored by Tunnl
