Virtual event: A case study for utilizing CDPs to deliver better CX

To drive marketing forward, many companies are using CDPs as centralized audience management platforms, allowing business teams to move faster. Recently, Albertsons partnered with ActionIQ and Merkle to help their team quickly stand up business use cases to drive powerful customer experiences.

On August 24, at 2 pm ET, join Sankett Deshpande, director, marketing and advertising platforms at Albertsons, Tamara Gruzbarg, head of customer insights at ActionIQ and Sayantika Sikdar, director at Merkle, as they discuss how to build an agile workflow and accelerate business processes.

How Albertsons was able to create triggered and automated customer journeys across touch points
Centralizing and curating customer audiences for enterprise use
Expanded reach capabilities through additional activation channels
How to leverage tools to stand up business use cases faster