For an industry as big and diverse as video, it should come as no surprise that it has a vocabulary that may prove difficult for the average person to understand. Why am I watching linear TV and why is that hard to get in an OTT environment? Fret not, normal person.
From the editors at Digiday: enjoy this handy, comprehensive (and constantly updating) glossary of the most-used terms and acronyms in the video business. And next time you’re at an industry event or speaking with a media or advertising executive, your eyes won’t glaze over when they complain about the need for stricter viewability standards from the MRC.