How top publishers find high value email subscribers on Facebook

In today’s ownership-focused content landscape, building a hearty and well-curated email subscriber list is crucial. By utilizing a strong email subscriber list, sites can boost traffic, promote brand loyalty, generate revenue and more — but a large email list isn’t necessarily a beneficial one.

In order for a publisher to get the most out of their email subscriber list, they’ll have to cultivate one that’s equally high in both quantity and quality.

In this guide you will learn:

  • The state of email capture on Facebook when converting visitors
  • The pros and cons of using Facebook’s native Lead Ads to grow your email list
  • How Content-to-Capture campaigns can provide a new, cost-effective alternative to traditional email capture solutions


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