The state of media diversity in 2022
In 2020 and 2021, the advertising industry renewed its focus on the need for better representation regarding diversity in ad creative and team staffing, and the initiatives needed to actualize transformative change.
To achieve what industry leaders set out to do would not only require budget, but would also require prioritization and an industry-wide commitment to diversity, equity and inclusion. Advertisers would have to invest their time and resources to identify and partner with publishers, media companies, vendors and partners owned and operated by diverse leadership in order to create ads that better represent all audiences.
Now, in 2022, Digiday and Connatix present ‘The State of Media Diversity,’ a new report based on a survey of nearly 90 brands and agencies, this new report highlights how teams are evaluating diversity efforts within media companies and various partners, in which channels they are pursuing more diverse representation, along with what’s worked (and what hasn’t) in their DE&I pursuits to date.
Download this report to learn more about:
- How have brands and agencies worked to move the needle on diversity, equity and inclusion?
- What have they achieved since the summer of 2020, when a critical moment of attention to DE&I in the workplace — and beyond — dominated news cycles?
- In what ways have budget allocation, hiring and ad creative transformed to create the change people have called for, especially across the preceding two years?
Sponsored By: Connatix