The state of dynamic advertising | Evolving roles, workflows, opportunities and the convergence of DCO and ad serving
Dynamic advertising is foundational for managing and serving personalized and relevant creative to the right audiences, even as it blurs the lines between ad serving and dynamic creative optimization. In 2023, agencies are increasingly leveraging DCO to serve omnichannel audiences with relevant, personalized ads rapidly and at scale.
However, while dynamic advertising and creative optimization rely on real-time data, developing these ads has traditionally been a siloed process in which agency teams rely on manual processes in somewhat or mostly compartmentalized workflows. In this new State of the Industry report, Digiday and Clinch polled agency respondents to learn how teams bring efficiency and precision to their DCO efforts, particularly across trafficking, planning and execution workflows.
Download this new report to learn more about:
- How agencies are leveraging DCO to serve relevant, personalized ads
- Ways agencies are managing their DCO processes — and how it’s changing
- How agencies are measuring DCO success in 2023
Sponsored by Clinch
