The state of DTC: The future of DTC marketing and data opportunities

In 2023, experts are framing the future of DTC as one in which retaining loyal customers will be critical for larger organizations, while smaller and mid-size DTC brands will dive even deeper into acquiring new and loyal shoppers to drive revenue. 

To explore how marketers in the DTC space have shaped their strategies in 2023 and what’s to come in 2024, this new report from Digiday and Klaviyo explores how brands and agencies are leaning on digital channels and making their data actionable. Filled with expert insights, this new State of the Industry report also highlights opportunities around the expanding digital advertising ecosystem, AI-driven testing and better shipping/fulfillment systems. 

Download this new report to learn more about:

  • Which channels are driving the strongest DTC marketing outcomes
  • How DTC is measuring success in 2023 (and 2024)
  • The state of data for DTC marketers
  • What the DTC marketing tech stack looks like — and how it’s changing

Sponsored by Klaviyo

The state of DTC: The future of DTC marketing and data opportunities
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