The retailer’s playbook for building the digital footprint

For retailers, there is a virtually endless number of digital environments for interacting with consumers, from sellers’ own websites and apps to social media channels, streaming services and email newsletters.

The digital footprint, for retailers and brands, amounts to their aggregate presence across digital channels and it is an especially critical time for retailers to define and leverage one. This new micro-report can help.

Download this new guide from Digiday and LiveIntent for a deep dive into the critical steps retailers must take to achieve and define their own digital footprint, including tactics and examples that teams can use today.

You’ll learn:

The dynamics of the digital footprint — and the challenges around leveraging them
How to map the digital footprint via brand–consumer connections
Tactics for earning the customer data that activate digital footprints for powerful insights