The retailer’s guide to reaching customers after the e-commerce boom
It is hard to conceive of a brand or retailer that hasn’t had to adjust its business model to match the pace and transformations of the e-commerce boom in 2020. Aside from supply chain disruptions, the experience of control, choice, speed and convenience became baseline customer expectations during a year of shopping from home. Now, as vaccines allow shoppers to step safely back into the aisles, a surge of in-store transactions is guaranteed. However, the brands and retailers that greet those returning consumers are again facing transformation. For brands and retailers, this guide can help. Experts put a lens onto tactics for facing challenges of the moment, and for future-proofing the marketing mix against changes to come.
Download this guide to learn more about:
- What commerce media represents to retailers, brands and customers
- How brands and retailers are unlocking revenue with connected TV activations
- Why in-store integrations that dovetail with digital shopping journeys are the future of brick-and-mortar
- Steps for working with first-party data in a cookieless future.
Sponsored by Criteo.