The retailer’s guide to reaching customers after the e-commerce boom

It is hard to conceive of a brand or retailer that hasn’t had to adjust its business model to match the pace and transformations of the e-commerce boom in 2020.  Aside from supply chain disruptions, the experience of control, choice, speed and convenience became baseline customer expectations during a year of shopping from home. Now, as vaccines allow shoppers to step safely back into the aisles, a surge of in-store transactions is guaranteed. However, the brands and retailers that greet those returning consumers are again facing transformation.  For brands and retailers, this guide can help. Experts put a lens onto tactics for facing challenges of the moment, and for future-proofing the marketing mix against changes to come. 

Download this guide to learn more about:

  • What commerce media represents to retailers, brands and customers
  • How brands and retailers are unlocking revenue with connected TV activations
  • Why in-store integrations that dovetail with digital shopping journeys are the future of brick-and-mortar 
  • Steps for working with first-party data in a cookieless future.

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