Media companies are rethinking how they manage and present their ads in the digital world. One company in particular looked to reinvent itself and increase their ad offerings, but to do so at scale they needed to shed their legacy ad server. This guide follows that publisher’s journey — Ebner Media Group — as they shifted from pre-defined campaigns and static banners to selling campaigns with volume-based delivery goals across their almost 90 email newsletters.
Download this new report from Passendo to learn:
- How Ebner saved on operational resources
- How Ebner identified the right ad server for their needs
- What strategies enabled them to transition to real-time in-email advertising
Sponsored by: Passendo