Brands and agencies are increasingly shifting their budgets to CTV advertising to reach engaged consumers. However, despite the share of viewers watching YouTube on television steadily rising, YouTube is sometimes overlooked in marketers’ CTV strategies.
Historically, YouTube has been bucketed with social media platforms that primarily serve short-form videos, but sophisticated marketing plans are increasingly leaning into the channel as a part of their CTV strategy.
In this Tactics + Insights Guide, Digiday and Pixability highlight how brands and agencies leverage YouTube as a CTV platform to drive incremental reach and maximize video ad investments — from unifying teams and leveraging behavioral and contextual targeting to engage audiences in meaningful ways.
Download this new report to learn about:
- How team siloes impact the effectiveness of YouTube campaigns
- Why marketers are adding YouTube to their post-cookie strategies
- How marketers are optimizing unified CTV campaigns in real-time
- Ways brands are using YouTube for full-funnel campaigns
Sponsored by Pixability